The internet, social media and other open systems generated content (UGC) crowd sourcing and other forms of audience participation to prevail in digital media. But how do we translate these features into storytelling experiances without treading on the toes of the author?
Here are a few notes I wrote through out his presentation...
The 4 main company's involved BBC,
Channel 4, Conker Media, Creative England.
- Multi layered storytelling
- It all begins with the writer
- Each part must work independently
- Engagement across platforms = deeper experience of character and story
- New project = New model
- The creative network
Example of Audience participation 'The Well' by Melvin Burgess
Writer -> audience -> participation
Consider Innovations In...
TV, Radio, Film - Britain in a day & million pound drop
Online- The exquisite forest & bear 71
Mobile/Tablet - Alice for iPad & 99 reasons why
Social Media - Take this lollipop & Inside
Live Events - Ide hide you & wretch32 Invasion
They are all connected by audience participation
The Question...
'The internet, social media and other open systems have allowed for user generated content (ugc) crowd sourcing and other forms of audience participation to prevail in digital media. But how do we translate these features into story-telling experiances without treading on the toes of the author?
Help to answer my question by looking at the beauty inside
http://www.digitalfictionfactory.com/
- Multi layered storytelling
- It all begins with the writer
- Each part must work independently
- Engagement across platforms = deeper experience of character and story
- New project = New model
- The creative network
Example of Audience participation 'The Well' by Melvin Burgess
Writer -> audience -> participation
Consider Innovations In...
TV, Radio, Film - Britain in a day & million pound drop
Online- The exquisite forest & bear 71
Mobile/Tablet - Alice for iPad & 99 reasons why
Social Media - Take this lollipop & Inside
Live Events - Ide hide you & wretch32 Invasion
They are all connected by audience participation
The Question...
'The internet, social media and other open systems have allowed for user generated content (ugc) crowd sourcing and other forms of audience participation to prevail in digital media. But how do we translate these features into story-telling experiances without treading on the toes of the author?
Help to answer my question by looking at the beauty inside
http://www.digitalfictionfactory.com/
2nd Question set by Jon Wetherall from ONTECA
What new models are the for selling media? When people download so much media freely, what are people willing to pay for and how? What are and what can we learn from the best monetiziatoin mechanics for Freemium games on mobile?
http://www.appynation.com/
3rd Question set by Jon Wetherall from Nine Lives Media
Which are the three most successful ever examples of cross platform television programming, how did viewers participate and the most importantly, what did the gain from the experiance? (I would anticipate answers such as the London Olympics/Paralympics & Embarassing bodies)
http://www.youtube.com/watch?v=FQDYsxKCMKg








